What happens if the world's oldest and largest seasonal distribution network goes down (with reindeer flu)? How do you deliver half a billion individually wrapped parcels within a 24 hour period? These are two of the hypothetical question we posed ourselves in our new White Christmas Paper - 'Dealing with seasonal fluctuations in times of crisis'.
Written with the help of our friends at Spend Matters, it is our seasonal message and a way of saying thank you to all our customers and partners for their support over the year.
We hope you enjoy.